The Spring/Summer 2019 collection from Fendi marked a significant moment in the Italian luxury house's history. It was a season of evolution, a departure from some established norms, and a bold step into a new aesthetic direction. While the collection as a whole garnered significant attention, a particular focus – and perhaps the most enduring legacy – lies in the Fendi SS19 bags. These accessories, reflecting the broader collection's themes, became instantly recognizable and continue to be coveted items within the secondary market. This article will delve into the Fendi SS19 bag collection, analyzing its design elements, its place within the larger SS19 show, and its lasting impact on the brand's identity.
The sentiment expressed by one observer – "I thought the whole SS19 show was really different for Fendi and cool. I do wish logo mania would go away though haha" – encapsulates the duality of the collection. It was undeniably a departure from the status quo, injecting a fresh energy into the Fendi brand. Yet, it also reflected a trend prevalent in luxury fashion at the time: the resurgence of logo-centric designs. This "logo mania," while contributing to the immediate recognition and commercial success of the collection, also drew criticism from those who felt it overshadowed the more nuanced aspects of the designs.
The Fendi SS19 bags themselves were a diverse range, reflecting the eclectic nature of the overall collection. Some pieces leaned heavily into the logo trend, featuring oversized FF logos prominently displayed on various bag styles. These bold statements were a clear departure from the more understated elegance Fendi had sometimes been associated with in the past. However, other bags within the collection offered a more subtle approach, incorporating the iconic logo in a more refined and integrated manner.
One could argue that the success of the SS19 bag collection stemmed from this very duality. It catered to a broad spectrum of consumers, offering both the statement pieces that appealed to those embracing the logo trend and more understated options for those seeking a more classic Fendi aesthetic. This strategic approach allowed Fendi to expand its market reach while simultaneously retaining its core clientele.
Analyzing the Design Elements:
The Fendi SS19 bags showcased a variety of shapes, sizes, and materials. From structured totes and practical crossbody bags to more whimsical and playful designs, the collection offered something for every occasion and personal style. Leather remained a dominant material, but the collection also explored other textures and finishes, introducing elements of novelty and intrigue. The color palette ranged from classic neutrals like black, beige, and brown to bolder hues, reflecting the season's vibrant energy.
The use of hardware was another key design element. Subtle yet impactful, the hardware choices complemented the overall design of each bag, adding a touch of sophistication and luxury. The signature Fendi hardware, often featuring the iconic double F logo, was subtly integrated into the designs, avoiding any overwhelming or gaudy effect.
The Context of the SS19 Show:
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